Paretolane

Identity

Marlow Type

ClientMarlow Type Foundry
Year2025
ScopeWordmark, type system, specimen
Marlow Type specimen

A foundry of two people releasing one family a year. The identity had to work at 12px on a licence page and at three metres on a specimen poster.

We built the system around a single rule: the wordmark never changes weight, and everything around it does. Specimens use their own typefaces, never ours — the foundry’s work is the brand.

Deliverables: wordmark, licence documents, specimen template, and a small site pattern library their developer could pick up in an afternoon.